Photo Credit - Nettwerk Records with permission to Entercom New York LLC

#DiscoverAndDownload: Mallrat - Groceries

Brought to you by Black Button Distilling: cocktail classes are offered monthly, check out BlackButtonDistilling.com

May 20, 2019
Categories: 

“Hannah Montana of the rap game.” It’s the tongue-in-cheek moniker that Mallrat (aka Grace Shaw) gave herself.  It’s the best description that the then 16-year-old could ascribe to the bright, bouncy pop she made inspired by her rap heroes like Allday, Drake and Kanye. Much of her huge appeal can be attributed to the seemingly effortless and irresistible approach Mallrat has to her craft. Whether it’s her music, her effervescent stage shows, her bold and striking fashion choices, or her witty and funny online presence (with strong cameos from her dog/co-star on the rise Charlie), it has all combined to amass a huge audience from Melbourne to Mexico City.  With refreshingly honest observations of day-to-day life, her relatable and confessional lyrics, her penchant for cooking up simple yet sticky melodies, there’s not much that separates Mallrat from her fans, as she makes it all seem so easy. Even her origin story is the stuff dreams are made of.

“It all changed at an Allday concert,” says Mallrat, remembering the Brisbane concert she attended as a tween. “He was someone I felt like I could relate to.” That performance saw Mallrat heading home feeling inspired; and soon after she recorded her very first attempts at making her own music. It wasn’t long before she was finding collaborators to help build the foundations of her 2016 debut EP, Uninvited. The EP would go on to fetch millions of streams and launch her career – first via indie incubator Create/Control, and nowadays via full-fledged label deals. It’s stand out tracks – Zane Lowe favorite “Uninvited” and the dreamy jam “For Real” – that saw her stocks take off.  Praise came from radio (Triple J, BBC and Beats 1), major music outlets (Rolling Stone, Stereogum, Idolator, NME, Vice), celeb gossipers (Perez Hilton), celebs themselves (Lorde, Chloe Grace Moretz, Brooklyn Beckham), all the way to global tech giant Google, who used “For Real” in a recent ad campaign. Since then, Mallrat has played pretty much every Australian festival you can think of – Splendour In The Grass, Falls, The Plot, Listen Out, Beyond The Valley, Come Together, St Kilda, Live At The Steps – and supported some of the biggest names in music, including Post Malone, Allday, Peking Duk, and Maggie Rogers. And that’s not even counting the regularly sold-out love affairs that are her headlining shows.

“I feel like the kindest, most positive people come to my shows,” says Mallrat. “Everyone’s just dancing, no-one’s too cool for anything, everyone feels welcome. I’m up there dancing, I’ve got my friend from school [the Daria-esque DJ Denim] and I think it’s so good because you’ll meet a new friend there.” Now, Mallrat announces the next phase of her career with her second EP In The Sky, out worldwide June  1 via Nettwerk Records (and Dew Process/UMA in Australia).  Lead single “Better” gained instantaneous and widespread praise, garnering write-ups from The New York Times, international radio play, and millions of more streams.  The anthemic follow up “UFO,” features her former hero/turned friend and collaborator, Allday. “I feel like we’re two peas in a pod, so it’s pretty amazing that we can work together. I don’t know if there are a lot of other vocalists that I would feel comfortable asking to be on my songs, just because I feel like the lyrics are so personal to me. But because he’s such a close friend and we always get where each other are coming from, it felt perfect for the song.”

“UFO” served as the precursor to the maturity and diversity of the music on In The Sky. Taking its name from a lyric she realized constantly crept into her songbook, the EP is a testament to not only how much she’s grown as a vocalist but also as a composer. “I’ve got a better understanding of production, so I’m able to really direct that now. I’m able to build everything up from scratch and be very particular about what I want.” That starts with the glistening, acoustic guitar and handclap-driven “Groceries” that opens the record, and in many ways stands as a companion piece to “Better.” It’s followed by the melody-drenched layers of “Texas,” which at first plays like a lullaby before its beats explode it into a dancefloor jam. The singles “Better” and “UFO” then lay out a one-two combo, before the record closes out with the murky, brooding, BJ Burton (Bon Iver) produced “Make Time,” which she acknowledges as her personal favorite track from the EP.  “It feels very calming to listen to. It helps me get to sleep sometimes. I’m really proud of it because I think it sounds like nothing else. BJ told me towards the end of one of the sessions that the studio we were using was where a lot of the synths for the Frank Ocean Blond album were recorded. Hopefully some Frank Ocean magic ended up on the EP.”

By the end of the In The Sky, it’s indisputable that Mallrat has elevated her game to a completely new level. These tracks display a maturity that can only be obtained through soaking up the experiences of the last three years and channeling them with the refinement and self-assurance that Mallrat always seems to have. And as for Mallrat – well, she just wants to make music that you can relate to. “I hope that it makes someone feel more relaxed after a weird day and they can just feel calm. I think it’s amazing when music can make you feel something and I’ve tried to do that.”

CONNECT WITH MALLRAT ONLINE:
OFFICIAL SITE | FACEBOOK | INSTAGRAM | TWITTER | YOUTUBE

 

#DiscoverAndDownload is brought to you by Black Button Distilling - cocktail classes are offered monthly!